UrSafe was a brand-new personal safety app with voice-activated SOS and live video. I defined its tone, crafted its visual identity, and led the art direction across all communication and launch materials.

The app made a strong entrance in the U.S., featured by over 30 networks — including Forbes.

We developed a wide range of concepts, brochures, campaigns, and brand spots designed to open markets across the globe and connect with partners, institutions, and users from all walks of life.

Because feeling safe — wherever you are — isn’t a luxury. It’s a right.